Website Audits... What does that even mean?
To be honest, I didn’t even know website audits were a thing until I started having people ask if I did them.
So what are they? A website audit is an expert outsiders overview of a website and what could be done to improve the overall site.
Who could benefit from an audit? There are many situations a website could benefit from an audit.
Almost every business owner I talk to thinks their website is the bee's knees. They usually love their branding and take a lot of pride in their site. Problem is, most of the time their employees know their site can use improvement but can be too scared to tell their boss it just plain stinks. Hiring someone like me, with an outside opinion, can provide an unbiased opinion of the site that may bring a perspective the owner/management hasn't thought of yet.
Sales not converting. Sometimes businesses love their product so much, but cannot see their site from a customer/client perspective. A website audit can provide fresh eyes on the site and let the business know how they can improve from a first-time visitor perspective. Is it hard to navigate, can I find what I am looking for easy, is the checkout process easy to navigate, etc...
Need's fresh eyes/a creative look. Most small businesses don't have a designer on staff but may have some kind of tech/IT person that works on the backend of the site. An audit can be beneficial to "pick the brain" of a professional designer, on what can be creatively done to a website. Or maybe the staff (whether marketing/sales/design) needs a whole fresh new set of eyes on the website. They look at it so much that they want an outsider's perspective.
What's included? Hello Pixel offers a detailed video walkthrough of your site, including areas that need improving, suggestions on how to make the improvements, copy/imagery ideas, and ways to drastically help your SEO. And for the old-schoolers, a PDF report to read over.
Cost Website audits start at $300, which is a great value if you have an on-site designer that can take the advice and run with it. If you would like Hello Pixel to move forward with the design ideas and create a new site or edits, a portion of the price will be used towards it.
